About
I'm a creative technologist and computational social scientist with 10+ years of UX and design research experience. I build NLP pipelines, AI-powered workflows, and data tools.
I care about the quiet ways platforms, maps, and services shape what people see, choose, and feel. Language is the signal I follow. The vocabulary someone uses to review a supermarket, the framing a news outlet chooses for a conflict, the reply pattern of a bot vs. a human in a debate thread — these are all legible if you read them structurally. Sometimes I make the patterns visible through interactive tools or installations that put language back into physical space.
Before this, I was lead UX researcher at Kantar Public Singapore, designer at Frog Inc., and co-founded a digital fabrication makerspace at the ArtScience Museum and a STEM education platform. I'm currently completing an MA in Quantitative Methods of Social Sciences at Columbia.
For further insights into my work, you may download my CV. Or, reach out to say hello.