I study what adaptive systems do to the people they adapt to.
I'm interested in the behavioural mechanics of AI at scale: how model behaviour design, personalisation architecture, and interface choices propagate into interaction patterns, community dynamics, and trust — and what it means to design AI systems that are oriented towards the people using them.
Before this: lead behavioural researcher at Kantar Public Singapore, design researcher at Frog, co-founder of FabCafe at ArtScience Museum and Saturday Kids.
MA Quantitative Methods of Social Sciences, Columbia University. MA Interactive Media Arts, NYU Tisch ITP/IMA.
