imda — better data driven businesses
Empowering small and medium enterprises to embark on data innovation. IMDA launched the Better Data Driven Businesses (BDDB) tool — a suite of analytics tools to help Singapore SMEs become more data-driven. The challenge: SMEs across eight key industries had no experience with data visualisation tools and couldn't see the ROI. Spoke to 40 SME business owners across 8 sectors in 10×1.5hr focus group discussions covering alignment of business objectives, current data behaviour, and influences on uptake.